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Kiwi towns

What’s so great about Matata

  • 2 minutes

Bay of Plenty, New Zealand

Matata there are plenty of things to do. Discover Matata, a town that has to move due to climate change yet retains a community spirit. Birdlife galore in the Matata lagoon, sand spit estuary and classic DOC campsite in the Bay of Plenty.

Long sandy beach at Matata in Eastern Bay of Plenty during fishing competition, New Zealand
Long sandy beach at Matata in Eastern Bay of Plenty during fishing competition

WHAT TO DO IN MATATA, HIGHLIGHTS

  • Matata white sandy 10m beach offers visitors stunning views of Rurima (Turtle Island), Motuhora (Whale), and Whakaari (White Island)
  • Surfcast fishing off the beach for snapper and gurnard
  • Safe swimming within the sandbar where there is shallow tidal water
  • Matata beach is framed by southern headland cliffs and pohutukawa trees
  • Whakatane is 20 minutes drive along state highway 2
  • Matata Lagoon is a great place to stretch the legs

Matata Lagoon 1 km walk showcases birdlife with superb news of the islands of Moutohora and Whakaari/White Island and views down the East Coast. For those wanting to bird watch there’s a shelter to sit in and observe the birdlife. Birdlife includes the elusive Matuku/Australasian Bittern or Mātātā/Fernbird. No dogs.

There is a general store, art & craft store and a hotel.

NOTE
  • The beach has steep drops and can be hazardous for swimmers

MATATA FAME

  • Mark Dobson awarded World of Wearable Art prize in Weta Workshop Costume and Film Section for his fish skin garment

WHERE TO TAKE THE BEST SELFIE IN MATATA

  • From Tauranga pull over and soak up the views of pumice cliffs against the sea and sand
  • Matata Lagoon

MATATA SLOGAN

  • Tyres forming a pontoon named ‘Taiwha’ or the dragon of Matata
Fernbird, Matata, Rotopiko, National Wetland Centre, Waikato, New Zealand
Fernbird, Matata
@murphysholidaycamp
@murphysholidaycamp

STAY IN MATATA

  • Accommodation doesn’t come any better than a classic family camping ground. Murphy’s Holiday Camp. Stay ranges from 6 classic cabins and 2 self-contained cabins. The cabins range from 2 – 6 berth, all containing fridges, stoves, hot & cold water and a fully equipped kitchenette. The self-contained cabins also include a toilet and shower. Powered and non-powered sites. Open only in the summer months from November to March.
  • Matatā conservation campsite. Department of Conservation family campsite in a coastal setting with excellent fishing and swimming next to the Matatā wildlife refuge. No dogs are allowed. Booking is required. The site is on the beach, it doesn’t get any better for a beachside location, complete with few people, space aplenty and birdlife. Check DOC resource for up to date information.
Matata conservation campsite Matata area @DOC / David Finn
Matata conservation campsite Matata area @DOC / David Finn

WHO TURNED UP AND NAMED MATATA

  • Matata means “dividing waters”. Before the Rangitaiki Plains were converted into pasture the Rangitaiki River flowed into the Tarawera River.

MATATA POPULATION

  • Approximately 600

JUDGMENT ON MATATA

  • Kiwi classic summer holiday, check out Murphys Campground vintage photos for proof

Every town adds to the richness of things to do and see. For more details about the region check Tauranga & Bay of Plenty Region nearby attractions and events.

BEST BITS TRAVEL GUIDE

Best Bits travel guide is published by nzjane.com. Owned and managed by PacificJane Ltd.

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